In a groundbreaking move, Wix.com Ltd., a leading software-as-a-service platform for website building, has acquired the innovative AI startup Base44 Inc. for approximately $80 million, with additional earn-out payments planned through 2029. This acquisition, announced recently, marks a significant step for Wix as it expands its capabilities in the no-code development space with cutting-edge AI technology.
Base44, founded in January 2025, has quickly gained attention for its AI-powered platform that allows users to create custom software and web applications using natural language inputs. With just a small team of six and no external funding, the startup, led by solo entrepreneur Maor Shlomo, became a viral sensation for simplifying app creation, making it accessible to non-technical users.
This strategic acquisition enables Wix to integrate Base44’s chat-based interface into its ecosystem, further empowering users to build functional software in minutes without coding knowledge. Wix aims to maintain Base44 as a separate entity while leveraging its technology to enhance its no-code platform, positioning itself at the forefront of the 'vibe coding' trend.
The deal also highlights Wix’s aggressive growth strategy, as it partners with major players like eToro to expand its market reach. This move is expected to transform how individuals and businesses approach web and app development, democratizing access to powerful tools through AI-driven solutions.
Industry experts see this acquisition as a game-changer, noting that combining Wix’s robust infrastructure with Base44’s innovative approach could redefine user experience in the digital creation space. The potential for increased customer engagement and simplified development processes is immense.
As Wix continues to evolve, the integration of Base44’s technology is anticipated to roll out in phases, with exciting updates expected over the coming years. This acquisition underscores Wix’s commitment to innovation and its vision of making technology accessible to all.
Andrew Lee
